Playplus

We are the leading Interactive Creative Agency focusing on content driven solutions for indoor and outdoor spaces, specializing in Educational Tourism. We invent innovative educational tools and platforms for museums, visitor centers, exhibitions, zoos, unique parks, schools, libraries and community centers.

Products and Services

Experience Design & Master Planning

Experience design is a way of thinking. It is an iterative process, specializing in designing products, services and interactions for people, taking into account- ideas, emotions, culture, language and esthetics. When designing a unique, interactive master plan, experience design is a crucial factor in achieving the immersive result.

Content and Game Development

Content and game development is the art of turning information into a fun experience, and the ability to create games that enable learning through fun. The process involves content creation, concept generation, design process manufacturing, testing and releasing.

Project Management

Project management begins with setting the strategy for meeting the project goals by building the appropriate process for the project. Hiring the relevant team and managing all aspects of time-line and budget. We see ourselves as a crucial connecting point between the client and the suppliers.

From the Press

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Check out our Blog 🟨

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About Us

Playplus has been active in the Educational Tourism industry for over a decade, and  has succeeded in developing breakthrough products. Partnering with municipalities, zoos, schools, kindergartens, visitor & science centers, libraries and museums. The company creates lectures, workshops and consultation opportunities.

Playplus specializes in developing innovative tools and platforms that enable learning through play. The transfer of information is done by self-developed  interactive tools (high tech&low tech),  with an emphasis on the combination of technology and culture so its brought about in a fun and interactive way. We ensure brand recognition while highlighting the true value of the product to the customers.

Working Process

Step 2

Translating the needs into a concept

Step 4

Producing a master plan and a unique experience design

Step 6

Establishing a strategy for resource development & marketing

Step 1

Understanding the client’s needs

Step 3

Creating content and interactive games development

Step 5

Supplying exceptional project management

Step 7

Consulting on an ongoing project

Meet the team

Efrat Adiv

  • Efrat is the co-founder and CEO of Playplus, an experience design company that specializes in interactive education. Efrat is a serial entrepreneur with vast experience in marketing, content development, product development and promotion.

    Efrat holds an MBA from Reichmann University and a BA in Communications and Business Administration from the College of Management.

    Efrat's excels in her ability to create "digit-physical" spaces that serve as a platform for social change. Playplus vision combines both business activity and social entrepreneurship, changing the way children learn and families enjoy quality time together. This is achieved through educational project initiation in addition to global lectures and panel participation.

    Efrat@Playplus.co.il

Tamar Hadar

  • Co-Founder and CEO of Playplus. An entrepreneur and experience- developer with expertise in creative thinking, marketing, business development, promotions, sales development, resource development and client relations.

    Tamar holds an MBA from Reichmann University and a BA in International Relations and Political Science from Hebrew University.

    Tamar is a creative, out-of-the-box thinker, who prior to founding the company, worked as a senior executive in several global medical device companies, a software company and in a global accounting firm. These provided her with the relevant background to offer a wide range of services and insight when initiating or joining a project.

    Tamar@playplus.co.il

Contact Us

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